Article by hi joiney
2010 Philips car audio and video will be 30 new exclusive variety of car models, at the same time China will increase fly-commerce market input and the sales force, King Sword, started a strong attack! This is a Philips car audio and video from the 2010 National Conference was the news dealers. 3 4, 100 from all low Philips car audio dealers, congregated in Guangzhou Shangri-La Hotel, to discuss development plans for the new year. Huizhou City, China Flying Trade Co., Ltd. as a distributor of Philips car audio in China in 2010 will continue to operate the brand; General Manager Mao Jianying said that in 2009 Philips car audio market, has laid a good foundation in 2010, Li Fei Pu car audio and video technology to further optimize and improve brand influence, stability, core market first-tier cities, and strengthen its efforts to two, three urban penetration, expand market distribution, increase market share, the real status of the establishment of a strong international brand. Philips car audio and video distribution market, a strong overall attack Click here to view all news photos King Sword, standing proudly by 2010 Fly into the sound of technology to speed the development speed of new models Research and development of new products, listed nearly a year of S1 technology platform has been fully tested the market and technology, continuous improvement, dedicated a new car models will significantly speed up the development pace of the end of 2010 up to 30 variety, basically meet the market’s mainstream and popular models of conversion needs, solve the problem short line. Also plans to introduce new products, the field of patent Philips MP3 “Acoustic technology,” the source reduction to achieve the MP3 sound quality playback from CD, significantly improving the acoustics in the host vehicle to further strengthen the international leadership of Philips car audio brands image. 2009 Philips in the highly competitive market situations and the successful completion of the distribution channel, established Philips car audio market in China, high-end brand image. And the brand awareness and spending power of the first-line advanced cities such as Beijing and Shanghai, and Guangzhou regions achieved satisfactory performance. Models has been to market, are subject to the channel and consumers generally welcomed, fully endorsed the product quality; also completed the construction of a nationwide store more than 160 images for marketing in 2010 laid a solid foundation. Quality of life in Greater China at Philips audio and video products on the Philips, senior director of Shun-sheng strategy in the Chinese market gave a comprehensive outline and description, an increase of the confidence of dealers to obtain good results. Strong marketing offensive, comprehensive distribution channels General, said Mao, 2010 Philips car audio will continue last year’s strategy, while increasing marketing efforts, China has already done a full fly system, business planning, including online media, print media and promotional channels image of the store building, terminal sales and so on. Image of Philips car audio shop building as a regular main line in 2010, plans a nationwide build and improve the image store 500. Shop by image construction, front-line sales force to promote the product into the store, point to an area expansion of the Philips brand influence, strengthening the link between brands and consumers, but also contribute to an overall image and enhance the retail operating profit. In market strategy, in 2010, Philips Auto video will adhere to the principle focus of the market focused investment to strengthen the front-line cities of the marketing and promotion efforts, will be Beijing, Shanghai and Guangzhou as the model market, the key provincial cities and ground-level replication and expansion of the city, and actively assist the agency to strengthen regional coverage, in-depth secondary and tertiary cities, further deep plowing terminal. Human resources, promotion, marketing and other key markets and market resources will focus on regional tilt; ensure that 2009 has laid a better foundation for greater growth in the region, the potential market must have a substantive breakthrough. Car audio and video market to achieve the full range of Philips breakthrough and growth! To this end, China is still open in the beginning of commercial flight to adjust the sales area, will be marketing the original Region 4 is subdivided into nine, and a substantial increase in manpower to fill up the ranks. In addition, China will take various measures to fly commercial, and open up new sales channels. First, to strengthen and a number of professional car audio and video sales site cooperation, networking marketing platform; Secondly, the use of the Philips brand, and actively explore the presence of the feasibility of large international supermarket chains. In the promotion of strategies to further increase the Philips car audio brand promotion and marketing, focusing on the face of end users and network, drive sales through the terminal. To this end we have done a comprehensive and systematic marketing planning, including online media, print media promotion, traffic radio station, a large trade show and channel image store construction, terminal sales and other content, the annual promotional costs nearly 10 million yuan of total budget. Help guide the regional dealer organization will hold a variety of promotional, ordering, and give relevant policy support. In the service area, plans to build more than 400 cities nationwide service network, including more than 80 service stations, more than 150 GPS navigation map update service outlets and 200 dealer service centers, to fly Philips car audio and video to provide timely, efficient and professional service. Adhere to price stability, strengthen the brand The face of the second half of the price trend in 2009, Mao always explained that as an international well-known Philips brand, brand sufficient to meet the challenges of a price war, Philips brand value will be more clear, to stabilize prices to protect the interests of distributors and channel our aims and objectives, not to participate in price wars is the best choice to deal with price wars and strategies. Price war is the industrial development process must go through a stage of the current car audio aftermarket brand shops, 8 July 10 brands crowded, product homogeneity serious, a lot of products in the channel, terminal brand image almost no difference. Lack of the product itself, the core competitiveness of the manufacturers, the price war is their only option to participate in market competition. Price war will inevitably lead to the overall industry profits shrink, gross margin decreased from those originally profits, small scale, there is no technical and financial strength of companies, will only withdraw from the competition and usher in the industry healthier and faster development!
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